This is a school project when I was an exchange student in Kyoto. The team assignment is to think of a new digital business for the Belle Maison Japan, an online shop of mail order catalog. It offers a huge variety of apparel, cosmetics, interior, brand-name goods.

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The team idea is to combine souvenir products with delivery service. The main target is for foreign travellers who like to buy popular goods back to their countries. The theme is for Belle Maison to be a like a bell boy that serves the travellers and get what they want. A logo and brand assets was designed along with the strategy.